A multidisciplinary designer with a focus on branding  and creating visual stories. Forever an appreciator of print, and a lover of tactile design and typography. 

 ✳︎ Currently looking for full-time and freelance opportunities.

 ✳︎ Website currently under re-design, please pardon any inconsistency.

b-guided

b: guided

A new identity for a conceptual lifestyle brand.

CORPORATE IDENTITY
page-home_yusc-02

York University Centre

Creating an adaptable visual system for a new era.

BRAND IDENTITY + STRATEGY — MARKETING
homepage_irl

In Real Life

Building a brand for where real life connections are made.

BRAND IDENTITY + STRATEGY
FamiliarPeculiarity

Famliar Peculiarity

Designing the psychology of déja vu.

BRAND IDENTITY + STRATEGY — RESEARCH — PRINT PRODUCTION
Geroline

Geroline Inc.

Advertising North America's anti-slip solution.

BRAND STRATEGY — ADVERTISING
Seat

Seat

The solution to search work places in public spaces.

BRAND IDENTITY + BRAND STRATEGY — UI/UX