"The challenge laid in the interlocking of Wolters Kluwer's bold brand with the minimalistic design based on Magento's theme, an e-commerce platform. Also, ensure both design and content integrated well with the help of an extensive team."
The Magento Project
Wolters Kluwer is a "market-leading global information services company", which Wolters Kluwer Canada focuses on providing authoritative tax, accounting, and audit compliance tools. This Magento Project is the redesign of Wolters Kluwer Canada e-shop, which I was assigned to lead of the visual redesign through an internship opportunity.
The new e-commerce site is now live and was launched May 2019.
Take a look at the new website→
MY ROLE
Graphic Designer, UI Designer, Brand Implementor
TEAM MEMBERS
Project Manager—Monirul;
Designers—Livia, Patrick;
Development—Archana, Vincent, Adnan, Paul, Florin, Balram, David, Erin Marie;
Marketing—Kaeshi, Scott, Yadira;
Product Managers—Benoit, Ali, James, Lynda, Gerry
TOOLS I USED
Sketch, Illustrator, Photoshop
CONTENT COPYRIGHT
© Wolters Kluwer Tax & Accounting US
Screenshots of various pages of the new Wolters Kluwer's e-commerce website, now live at shop.wolterskluwer.ca
Before the re-design
Screenshot of Wolters Kluwer's online shop before the re-design. It looked too outdated and did not reflect the Wolters Kluwer brand.
Process Work
Throughout the entire process of working towards a final version, countless planning, sketches, brainstorms, and discussions with the team involved were held. These are a few scans of notes and sketches of the process work.
Final Deliverable: New Website Design
The high resolution mockups (below) provided the specifications of the page layout and structure, as well as placement of elements and text on the page. Minor tweaks were made during the development stage, in addition to inputting the product images and copy for the live website.