The 2016 Fall season collection marketing campaign echoing trendy and mystic charm.
Caryl Baker Visage Fall 2016 Collection
Caryl Baker Visage is a Canadian beauty company that specializes in providing a range of services such as facial treatments, consultations and services. As well as offering an extensive collection of skin care and cosmetic products.
This campaign targets the advertising and marketing of the a new collection launch for the Fall 2016 season, with a concept theme of "a tale of beauty that echoes storybook heroines, and mystical charm". The Caryl Baker Visage brand is maintained and integrated within the chosen trendy and charming mysticism theme of the Fall 2016 season.
TYPE
Internship (in-house), 2016
MY ROLE
Brand Strategy, Print + Digital Production Designer,
TOOLS I USED
Photoshop, Illustrator
TEAM MEMBERS
Tammy Lung, Karyn Johnson, Jenna, Justin Dumitrescu.
COLLABORATORS
UR-Channel Broadcasting
Newspaper ad for Devonshire Mall promoting the launch of the 2016 collection kit for the Fall season.
A mockup of the Enchanted Fall 2016 collection kit (above) which was available for purchase in-store at any Caryl Baker Visage location.
Product display stand designed in-house and externally produced for the make up products released for the Fall 2016 season.
A digital mall ad pylon, campaigning the launch of Caryl Baker Visage's new Enchanted Fall 2016 Collection kit.
E-mail marketing campaign for the variety of fairy tale looks that can be achieved with the new product colours that was created and launched for the Fall 2016 collection.