"Maintaining Caryl Baker Visage's visual identity and integrating the chosen theme and visual concept of trendy and mystic charm of the Fall 2016 season across their print and digital marketing campaigns."

Caryl Baker Visage Fall 2016 Collection

Caryl Baker Visage is a Canadian beauty company that specializes in providing a range of services such as facial treatments, consultations and services. As well as offering an extensive collection of skin care and cosmetic products. This campaign targets the advertising and marketing of the a new collection launch for the Fall 2016 seaon, with a concept theme of "a tale of beauty that echoes storybook heroines, and mystical charm".

MY ROLE

Production designer

TOOLS I USED

Photoshop, Illustrator

TEAM MEMBERS

Tammy Lung, UR-Channel Broadcasting Company

CONTENT COPYRIGHT

©Caryl Baker Visage

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A tall-block (above) and a black and white (below) newspaper ad for Devonshire Mall promoting the launch of the 2016 collection kit for the Fall season.

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A mockup of the Enchanted Fall 2016 collection kit (above) which was available for purchase in-store at any Caryl Baker Visage location.

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Product display stand designed in-house and externally produced for the make up products released for the Fall 2016 season.

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A digital mall ad pylon, campaigning the launch of Caryl Baker Visage's new Enchanted Fall 2016 Collection kit. 

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E-mail marketing campaign for the variety of fairy tale looks that can be achieved with the new product colours that was created and launched for the Fall 2016 collection.

"An enchanted approach for the launch of the Fall 2016 collection."

©Livia Widjaja 2020