An adaptable visual identity that reflects the youthful energy and diversity of York University students, while also representing the variety of services that the organisation offers.

York Univeristy Student Centre

York University Student Centre

With the opening of York University Second Student Centre and the expansion of its services, it was important to develop a brand that will accomodate to the different divisions of the Student Centre. Our team took on the challenge to create a dynamic visual system that encompasses the unique groups and services offered at the Student Centre.

TYPE

Client Project, 2018

MY ROLE

Visual Research, Visual Identity, Brand Strategy

TEAM MEMBERS

Holden Kao, Yasmin Mukino, Carson Young, Mirabelle Wang

COLLABORATORS (RESEARCH)

Rachel Cheng, Charlotte Lucas, Lara Calucag

TOOLS USED

Illustrator, InDesign, After Effects

CASE STUDY OVERVIEW

To develop a brand with a dynamic visual system, reflecting the youthful energy of students, that will be implemented on variety of print and digital collateral.

THE BRAND

Bright, Dynamic, Systematic, Fun

It was important as an organisation that the brand would be adaptable, communicate the student centre's values, represent the different services and affiliations under the organisation, as well as target our younger audience group. Starting out with designing simple and minimal shapes that symoblizes the different elements and areas within the organisation, we soon discovered we were able to create a visual system by exploring different colour combinations and creating patterns. Through these elements, we were able to develop a more cohesive visual brand system.