With the opening of York University Second Student Centre and the expansion of its services, it was important to develop a brand that will accomodate to the different divisions of the Student Centre. Our team took on the challenge to create a dynamic visual system that encompasses the unique groups and services offered at the Student Centre.
Client Project, 2018
Brand Identity + Strategy, Marketing, Publication
Visual Research, Visual Identity, Brand Strategy
Holden Kao, Yasmin Mukino, Carson Young, Mirabelle Wang
Rachel Cheng, Charlotte Lucas, Lara Calucag
Illustrator, InDesign, After Effects
It was important as an organisation that the brand would be adaptable, communicate the student centre's values, represent the different services and affiliations under the organisation, as well as target our younger audience group. Starting out with designing simple and minimal shapes that symoblizes the different elements and areas within the organisation, we soon discovered we were able to create a visual system by exploring different colour combinations and creating patterns. Through these elements, we were able to develop a more cohesive visual brand system.
Our adaptable and visual system implemented on print and digital collateral, signages, and social media.
Phase 1: Research
Phase 2: Conceptualization (mood board)
Phase 3: Exploration (visual)
Phase 4: Filteration
Phase 5: Finalization
© Livia Widjaja 2020