b: is a contemporary lifestyle brand that is designed for an audience who live active lifestyles and seek for natural and healthy healing solutions. This visual identity aims to engage, empower, and encourage self-recovery and self-care through a friendly, quirky, yet calm tone of voice. This identity is made to be as versatile as its foundational inspiration: bees and honey.
Research, Copywriting, Visual identity, Brand, Animation
Illustrator, InDesign, Sketch, After Effects, Photoshop
The three-dimensional nature of the mark is a reflection of the multi-faceted personalities the bee encompasses representing the company's multi-faceted services and products. Its crystal like form is a reference to a healing crystal, reflecting the company's mission of providing active lifestyle seekers with natural solutions for revitalisation and self-care.
Through various rounds sketches and brainstorming sessions, the idea that led towards the design of the logo were three-dimensional quirky hexagons inspired by the honeycomb.
Strives to utilize the singular honey yellow colour and dynamic logotype naming system to be the forefront of the brand's visual identity, as seen through stationary and merchandise mockups.
This book is designed for users to b: guided on visual identity and sytem implemention onto different mediums, while allowing and encouraging creative freedom within the restrictions provided.
©Livia Widjaja 2020