"I wanted to develop a new identity for a non-existent start-up company. This conceptual brand is developed upon the inspiration of bees and honey to create a brand identity that provides a natural solution for healing, relief and self–care."

b:

b:

b: is a contemporary lifestyle brand that is designed for an audience who live active lifestyles and seek for natural and healthy healing solutions. This visual identity aims to engage, empower, and encourage self-recovery and self-care through a friendly, quirky, yet calm tone of voice. This identity is made to be as versatile as its foundational inspiration: bees and honey.

MY ROLE

Research, Copywriting, Visual identity, Brand, Animation

TOOLS I USE

Illustrator, InDesign, Sketch, After Effects, Photoshop

b_logo-mark

Logomark & Logotype

The three-dimensional nature of the mark is a reflection of the multi-faceted personalities the bee encompasses representing the company's multi-faceted services and products. Its crystal like form is a reference to a healing crystal, reflecting the company's mission of providing active lifestyle seekers with natural solutions for revitalisation and self-care. 

b_logo-type
b_brand-signature

We strive our brand to b: Minimal, Contemporary, Engaging, Quirky, Friendly, and Dynamic

b_Process-01
b_Process-02
b_Process-03
b_Process-06
b_Process-07
b_Process-08

Logo Development

Through various rounds sketches and brainstorming sessions, the idea that led towards the design of the logo were three-dimensional quirky hexagons inspired by the honeycomb.

b_Process-05
b_Process-04
b_brand-app_stationary

The Visual Identity

Strives to utilize the singular honey yellow colour and dynamic logotype naming system to be the forefront of the brand's visual identity, as seen through stationary and merchandise mockups.


b_brand-app_stationary-closeup
b_brand-app_merch-02
b_brand-app_merch-01
b_brand-app_packagebottle-02
b_brand-app_creampackage-01
b_brand-app_creampackage-1.1
b_brand-app_card
b_guide_book

Final Project Deliverable: The Brand Guide

This book is designed for users to b: guided on visual identity and sytem implemention onto different mediums, while allowing and encouraging creative freedom within the restrictions provided. 

b_guide_logo
b_guide_b-signature_upclose
b_guide_bsignature
b_guide_typography
b_guide_colours
b_guide_dynamic-logotype

"A new identity for a conceptual lifestyle brand."

©Livia Widjaja 2020